September 2021

Presentation Links

View recorded presentation

Monday, September 13, 2021
6:00 – 6:30 pm: Networking
6:30 – 8:00 pm: Business Meeting / Program


McNeely Hall, Room 110
2115 Summit Avenue, St. Paul

See University of St. Thomas map at:

Covid 19 Notice

For those people attending in person, the University of St. Thomas asks that you wear a mask while inside the building and unvaccinated people should practice social distancing.


How to Sell Good Instructional Design

Michael Allen, in his book, Designing Successful eLearning, said, “I’ve been to the dentist many times, but you wouldn’t want me attempting to fill a tooth… Being a student doesn’t make you a teacher.”

Have you had content experts or managers overrule or question your eLearning designs?  Have you had difficulty selling an eLearning design because it doesn’t fit someone’s idea of content delivery?  What are some effective methods for helping others see the value in your instructional approach, especially when it doesn’t fit their past experiences?

In this roundtable discussion we will share our ideas and successes in selling good instructional design to clients or within our own organizations.

Come prepared to share or ask questions.


This meeting will be available synchronously via Zoom.

To virtually attend the meeting:

  • The connection should be available by about 6:20 p.m.
  • Go to:
  • Select: Join Meeting.
  • Enter this meeting id: 2142709060 and Join.
  • You may wish to select Test computer mic and speakers.
  • Select: Join Audio Conference.

Using headphones usually provides better sound quality than relying on your computer’s speakers. Please keep in mind that we do not have the resources to provide professional-quality audio and video. The connection should be available by about 6:20 p.m. on the day of the meeting. DLF is an all-volunteer/free organization. We cannot provide technical support and are not directly affiliated with UST. Please do not contact UST if you experience problems signing in.


Bob Elmore began his journey in the eLearning industry as a graduate student at the University of Illinois working with the PLATO system, and then Control Data Corporation. He has held about every job in the industry, including instructional designer, developer, programmer, project manager, training manager, professor, and college dean of online learning. He earned a PhD in instructional design and technology from the University of Minnesota.

Bob is currently an online learning consultant.