April, 2015

Topic: Key Principles of Persuasion: How Media Can Lead Change

Date: Monday, April 13, 2014


 6:00 – 6:30 pm: Networking

 6:30 – 8:00 pm: Business Meeting / Program



“We’ll create a training program” is not, by itself, a change management strategy.
This month, DLF has invited Patrick Lilja to come talk about the basics of persuasion. What makes people want to change? What are the catalysts of desire? Let’s look in a PR professional’s toolkit.
This session will introduce you to core principles of persuasion, desire, and affect that will both inspire new tools for your toolkit and equip you for conversations with leaders about critical components of a successful change-management program.



Patrick Lilja is a senior consultant with Tunheim. Patrick leverages a blend of experienced marketer and hard-core technologist with an avid interest in global trends and analytics-methodology design to provide strategic insight to Tunheim clients.
Patrick excels as a troubleshooter and problem solver with an established track record of turning in-depth research, methodologically identified business objectives – and a focus on iterative measurement against those objectives – into strategic solutions tailored to the specific needs of clients. He has worked with many organizations including Target, Ingersoll Rand, Fresenius Medical Care, the University of Minnesota, and St. Jude Medical, providing them with the communications insights and strategies they need to find success.
Patrick enjoys volunteering in the Spring Lake Park School District and serving on his local Parent Teacher Organizations. He graduated magna cum laude from Gustavus Adolphus College with a Bachelor of Arts in political science and psychology. He then attended the University of Minnesota for two years, majoring in computer science and chemistry.


  University of St. Thomas

  2115 Summit Ave., St. Paul, 55105

  McNeely Hall (MCH), Room 117

  see full campus map at: http://www.stthomas.edu/campusmaps/stpaul/default.html


There is no fee to attend DLF meetings. 

Food and beverages are not allowed in the McNeely Hall classrooms. Please respect UST’s rules by finishing any snacks or drinks before you come to the meeting. 

NOTE: If a meeting has to be cancelled, we will email the group as soon as possible. If we’re experiencing inclement weather, please be sure to check your email before heading to the meeting. 



The meeting is available synchronously via Breeze/Adobe Connect. It requires the installation of the Flash Player, which you can get for free online.


To virtually attend the meeting:

Using headphones will probably provide better sound quality than relying on your computer’s speakers. However, please keep in mind that we do not have the resources to provide professional-quality audio and video.


The connection should be available by about 6:20 pm. Contact Candace Chou at 763-222-7798 if you cannot access the virtual meeting room.


Important Note: The DLF is an all-volunteer/no-dues organization. We cannot provide technical support. Also, we are not directly affiliated with UST. Therefore, if you experience problems signing in, do NOT contact the university.